Fleurisation ®
Unique brand expertise
Fleur's products are formulated according to a manufacturing process exclusive to the brand:
Fleurisation ®
Fleurisation ® makes it possible to add an effective floral active ingredient in each of the ranges, giving Fleur's products an amazing power of sensorial emotion.
It consists of combining a floral active ingredient (the best adapted to the aim of the product) with another natural active ingredient. This effective booster optimizes the action of the product.
Fleurisation ® expertise in 5 essential steps:
1 - Selection of the flower
The flower is selected for its cosmetic qualities, its beauty, and the image that it evokes.
2 - Transformation of the flower
The flower is transformed into an Essential Oil, Floral Essence, or Floral Water, using the most adapted process.
3 - Selection of the natural effectiveness booster:
This natural active ingredient (fruit, vitamin, mineral, plant active ingredient, etc.) increases the effectiveness of the flower in the product.
4 - Selection of a Floral world,
to structure the makeup, skin care product and treatment ranges.